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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

MIT Press
Industrial Organization: Theory and Applications

Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding

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Loved: How to Rethink Marketing for Tech Products

Business
The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

Cambridge University Press
Industrial Organization: Markets and Strategies

Wiley
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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

The Autism Industrial Complex: How Branding, Marketing, and Capital Investment Turned Autism into Big Business

Wiley
Industrial Marketing Strategy