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SPIN Selling
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You Can’t Teach a Kid to Ride a Bike at a Seminar, 2nd Edition: Sandler Training’s 7-Step System for Successful Selling
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The McKinsey Way
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Blue Ocean Strategy
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Stan Weinstein's Secrets For Profiting in Bull and Bear Markets
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Positioning: The Battle for Your Mind
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Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
Better and Better: Creating a Culture of Purpose, Excellence, and Transformative Human Engagement
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Compensating the Sales Force, Third Edition: A Practical Guide to Designing Winning Sales Reward Programs