Career Press
Cashvertising
Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding
Scientific Advertising: 21 advertising, headline and copywriting techniques
McGraw-Hill Education
Positioning: The Battle for Your Mind
Taschen
The Copy Book: How Some of the Best Advertising Writers in the World Write Their Advertising
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Confessions of an Advertising Man
Pearson Canada
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Canadian Advertising in Action
60s All-American Ads
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Scientific Advertising: Original Classic Edition